Our view
Why brands move to Shopify Plus
Most of the brands we speak to are not leaving their current platform for features. They are leaving because running it takes too much: upgrades that need a project, hosting that needs watching, and a backlog that only developers can clear.
Shopify Plus moves that operational weight to Shopify. The trade is less control over the platform itself — and for most D2C brands and growing B2B lines, that is a trade worth making. Where it is not, Adobe Commerce or Salesforce Commerce Cloud usually is.
What a good build looks like
Fast before it is clever. Few apps, each earning its place. Checkout logic in extensions rather than workarounds, and a theme your team can merchandise without filing a ticket.
That is the standard we build to, whether the store is new or a rebuild of one you already have. Often the money is in the store you already have — see conversion rate optimisation before assuming a rebuild is the answer.