| Best for | Brands that want speed to launch and a store their own team can run | B2B and B2C on one hosted platform, several storefronts and open APIs | Complex catalogues, contract pricing and deep ERP coupling | Retailers and B2B sellers whose business already runs on Salesforce | Multi-brand and multi-region models, and requirements no single suite fits | Content-led stores already on WordPress that want full code ownership |
| Hosting | Fully hosted SaaS; Shopify runs infrastructure, security and upgrades | Fully hosted SaaS; BigCommerce runs infrastructure, security and upgrades | Adobe-managed cloud or self-hosted, with more of the stack in your control | Fully hosted SaaS, run by Salesforce | Vendor-run cloud SaaS; you host the frontend and any services you add | Self-hosted on any PHP host you choose; you own updates and security |
| B2B | Built-in B2B features on Plus: company accounts, catalogues, price lists, payment terms | B2B Edition: company accounts, buyer roles, quotes, price lists and buyer portal | Native B2B module: company accounts, shared catalogues, quotes and approvals | Separate B2B Commerce product, on the same CRM data | B2B in the core APIs: business units, buyer roles, quotes and approvals | Through extensions: wholesale pricing, quotes and company accounts |
| Headless | Hydrogen framework and Oxygen hosting, over the Storefront API | Catalyst (Next.js) storefront or any frontend on the GraphQL Storefront API | GraphQL and REST APIs for a decoupled frontend | Commerce API with the PWA Kit composable storefront | API-first by design: the storefront is always a separate frontend | REST API and Store API for a decoupled frontend |
| Pricing model | Monthly subscription, with a variable fee that scales with revenue | Core, Growth and Scale plans tiered by annual sales; Performance priced by agreement | Annual licence, typically tiered by revenue | Typically a share of gross merchandise value | Annual subscription, typically linked to order volume or GMV | Free core; you pay for hosting, premium extensions and upkeep |