Digital gift cards and prepaid vouchers are more than just holiday season favorites — they’re powerful year-round revenue drivers. Shopify provides several built-in and app-powered tools to help you build a modern gifting and prepaid model.

Here’s how to do it:

1. Use Shopify’s Native Gift Card Feature

Shopify (on all paid plans) includes gift card functionality:

  • Create $10, $25, $50, or custom value cards
  • Send instantly via email to the recipient
  • Customize with branded designs and messaging

No extra app required!

2. Enhance Gifting with Paid Apps

For advanced features:

  • Rise.ai (Paid) — Loyalty + gift card automation, store credit, referrals
  • Giftkart — Schedule gift card delivery, bulk corporate gifting
  • Govalo — Upsell gift cards when products are out of stock

3. Custom Vouchers for Services or Digital Goods

Use:

  • SendOwl or Sky Pilot to send downloadable voucher files
  • Bundle a voucher with a physical product (e.g., gift box + service code)

4. Integrate Gift Cards with Subscription or Wallet Systems

Allow:

  • Redeeming gift cards against subscriptions (via Appstle, Recharge)
  • Auto-credit to digital wallet accounts for recurring use

5. Promote Gift Cards Effectively

Add:

  • Gift card banner on homepage
  • “Send as Gift” button on product pages (via Giftship or Gift Box)
  • Reminder emails before birthdays, anniversaries using Klaviyo

6. Enable International Gifting

Make sure:

  • Multi-currency gift cards are supported
  • Localized email templates for gift delivery

Final Thoughts

Gift cards and prepaid vouchers offer flexibility, instant gratification, and higher average order values. Whether for retail, services, or digital goods — Shopify handles it all.

Want to launch a gifting module or prepaid service portal? CommerceBolt is ready to help.

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Written by

CommerceBolt

eCommerce team · a Perigeon company

CommerceBolt is the eCommerce team of Perigeon. We build, migrate and optimise stores on Shopify Plus, Adobe Commerce and Salesforce Commerce Cloud for D2C and B2B brands, and write up what we learn along the way.