How to use it
Download the PDF and work through the fifteen points with your team, marking each one done or needing attention. Most take minutes to check; the ones that fail are your shortlist.
Peak traffic exposes every weakness at once — more visitors, more carts, more mobile sessions. Small fixes such as a sticky add-to-cart button or a lighter app stack tend to pay back most when traffic is highest.
If the list turns up more than your team can take on, our conversion rate optimisation work picks up exactly where it leaves off.