How to use it
Mark the events that matter for your markets and products, then work back from each one using the planning guide: eight to ten weeks for the big peaks, less for gifting days and national days. Islamic and Hindu festival dates depend on the moon or local calendars and can move by a day, and marketplace and city events are announced by their organisers each year, so confirm those before you schedule.
The calendar accompanies commerce trends for 2027 and our guide to Ramadan and Eid 2027. If you are planning campaigns across several markets, talk to our team about markets, pricing and shipping on Shopify.