Transforming
The Water Bottle Store UK
with Shopify Store Optimization

Industry
E-commerce
Platform
Shopify
Location
United Kingdom
Services Provided by Perigeon
Shopify UI/UX Optimization | Performance Enhancements | Automation Setup

About the Brand

The Water Bottle Store UK is a leading provider of stylish, eco-friendly reusable bottles. With growing consumer interest in sustainability, the brand had strong potential but was facing technical and structural limitations in its online store.

The Challenge

Despite having quality products, the store was underperforming due to:
The client needed a streamlined, scalable eCommerce platform to enhance the buying experience and fuel long-term growth.
UX

Outdated UX

A cluttered interface and outdated design that confused and frustrated users.
Sales

Lost Sales

High cart abandonment and poor mobile responsiveness causing missed conversions.
Eangagement

No Engagement

Lack of post-purchase communication weakened customer relationships.
Automation

Missing Automation

No smart systems in place to guide or support customer journeys at scale.

Our Approach

Perigeon led a full Shopify revamp focused on improving store performance and backend workflows.
Enhanced product pages with clean visuals, better descriptions, and trust elements
Streamlined the navigation structure and checkout flow
Improved page speed and load time for better user experience
Integrated third-party automation tools for abandoned cart recovery and order follow-ups
Implemented systems for customer tagging and segmentation within Shopify
Set up streamlined fulfillment tracking and status updates
water bottle

Technologies Used

  • Shopify (Platform)
  • Shopify Apps (Automation Tools)
  • Google Lighthouse (Performance Monitoring)
  • Custom Shopify Theme Development
  • Razorpay (Payment Gateway Integration)

Applications We Used

Judge.me Product Reviews App

Shopify Search & Discovery

Swym Wishlist Plus

Order Printer Pro: Invoice App

Shiprocket: eCommerce Shipping

Whatmore Shoppable Videos+Reel

Testimonials