Cart abandonment is a silent revenue killer. In 2025, the average abandonment rate for eCommerce remains above 65%. But here’s the good news — Shopify gives you everything you need to win back those lost sales.
Here’s how:
1. Use Shopify’s Built-In Abandoned Checkout Emails
Shopify automatically tracks abandoned checkouts and lets you send reminder emails. You can customize timing, subject lines, and messaging to entice customers back.
2. Enable Recovery Flows with Klaviyo or Omnisend
Third-party apps like Klaviyo offer multi-step abandoned cart flows that include:
- Reminder email sequences
- SMS follow-ups
- Incentives (e.g., 10% off if they complete the order)
3. Retarget with Facebook & Google Ads
Dynamic product ads can remind users of what they left behind. Integrate Meta Pixel and Google Ads to retarget cart abandoners with visuals.
4. Incentivize Return with Smart Discounts
Use tools like ReConvert to show a discount countdown on the thank-you page or cart recovery email.
5. Make the Checkout Seamless
Sometimes, abandonment happens due to friction. Optimize your checkout with Shop Pay, express payment buttons, and fewer form fields.
Pro Tip: Segment and Personalize
Your abandoned cart messages will convert better if they’re personalized. Mention specific items left behind, suggest alternatives, and speak in your brand voice.
Final Thoughts
Every abandoned cart is a second chance waiting to be claimed. With the right strategy, you can recover 15–30% of lost sales — a game-changer for revenue.
Need help setting up high-converting abandoned cart workflows? Reach out to CommerceBolt.