CommerceBolt

Transforming
The Water Bottle Store UK
with Shopify Store Optimization

Industry
E-commerce
Platform
Shopify
Location
United Kingdom
Services Provided by Perigeon
Shopify UI/UX Optimization | Performance Enhancements | Automation Setup

About the Brand

The Water Bottle Store UK is a leading provider of stylish, eco-friendly reusable bottles. With growing consumer interest in sustainability, the brand had strong potential but was facing technical and structural limitations in its online store.

The Challenge

Despite having quality products, the store was underperforming due to:

Outdated UX

A cluttered interface and outdated design that confused and frustrated users.

Lost Sales

High cart abandonment and poor mobile responsiveness causing missed conversions.

No Engagement

Lack of post-purchase communication weakened customer relationships.

Missing Automation

No smart systems in place to guide or support customer journeys at scale.
The client needed a streamlined, scalable eCommerce platform to enhance the buying experience and fuel long-term growth.

Our Approach

Perigeon led a full Shopify revamp focused on improving store performance and backend workflows.

Shopify Store Optimization

  • Redesigned the site with a mobile-first, user-friendly layout
  • Enhanced product pages with clean visuals, better descriptions, and trust elements
  • Streamlined the navigation structure and checkout flow
  • Improved page speed and load time for better user experience

Automation & Store Systems

  • Integrated third-party automation tools for abandoned cart recovery and order follow-ups
  • Implemented systems for customer tagging and segmentation within Shopify
  • Set up streamlined fulfillment tracking and status updates

Technologies Used

  • Shopify (Platform)
  • Shopify Apps (Automation Tools)
  • Google Lighthouse (Performance Monitoring)
  • Custom Shopify Theme Development
  • Razorpay (Payment Gateway Integration)

Applications We Used

Judge.me Product Reviews App

Shopify Search & Discovery

Swym Wishlist Plus

Order Printer Pro: Invoice App

Shiprocket: eCommerce Shipping

Whatmore Shoppable Videos+Reel

Testimonials

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