Shopify is your home base. Marketplaces like Amazon and Walmart are high-traffic highways — and together, they can take your brand further.
Selling on marketplaces helps you:
- 📈 Tap into millions of daily shoppers
- 🛒 Test product-market fit with new audiences
- 🔁 Offer convenience and trust via familiar platforms
Why Marketplaces Still Matter in 2025
- Amazon accounts for over 40% of U.S. eCommerce
- Walmart’s online marketplace has doubled in size post-pandemic
- Many consumers start product searches directly on marketplaces, not Google
How to Sell on Amazon via Shopify
- Use Shopify Marketplace Connect app
- Sync inventory, pricing, and orders with Amazon Seller Central
- Product listings, images, and reviews managed from Shopify
- Supports Amazon US, CA, UK, AU, and more
How to Sell on Walmart via Shopify
- Install the Walmart Marketplace app from Shopify App Store
- Set up shipping, returns, and tax rules for Walmart listings
- Auto-sync product updates from Shopify to Walmart
- Get access to Walmart’s Sponsored Products ad platform
Tools That Help You Scale
- CedCommerce – Multi-marketplace integrations (eBay, Etsy, Target+)
- Sellbrite – Centralized multi-channel inventory & listing manager
- LitCommerce – Low-code listing tool for global marketplaces
- Amazon FBA Sync – Automatically adjust Shopify stock based on FBA inventory
Marketplace Best Practices
- Optimize listings: titles, images, keywords, and bullet points
- Stay in stock — marketplaces penalize oversells
- Maintain fulfillment speed and product ratings to win Buy Box
- Monitor and respond to marketplace reviews quickly
Final Thoughts
Your Shopify store is your brand. Marketplaces are your megaphone.
With the right tools and strategy, you can extend your reach without losing control.
Need help connecting Shopify to Amazon or Walmart? CommerceBolt can set it up right.